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Company brought in new talent and wanted a jumpstart on onboarding this team from a professional, external party to create a data-backed report assessing current standings of all digital platforms inclusive of strategy insights for the newly hired in-house marketing team’s first quarter planning session.
Can we start planning for next quarter’s marketing and sales strategy while we’re onboarding new employees?
Weeks of onboarding and data translation saved, along with a data-backed report that encompassed information from digital and sales channels for the internal marketing team to strategize and implement effectively.
A popular B2B & D2C candle company that can be found at your local Whole Foods was paying an outsourced agency to scale their email marketing programming, but wasn’t seeing any ROI. In fact, spend on the agency was higher than the return.
Evaluate current email marketing to justify or mitigate agency spend. Outline improvements when and where possible across all digital channels, but with a concentration on email marketing.
Are high-cost specialists proving the quality of service promised or are they showing vanity metrics?
Evaluate current email marketing to justify or mitigate agency spend. Outline improvements when and where possible across all digital channels, but with a concentration on email marketing.
Before implementing our data-backed strategy, the highest open rate for campaign emails was 25.27% and the order rate average was .34%. Within two months of implementation, the LOWEST open rate for campaigns was 48.53% and the average order rate was 2%.
Data Drop: The first email we created for the client with the new program in place made 3X the revenue than the previous month’s email campaigns combined (implemented by the previous agency).
Client was a state entity that worked with multiple contractors, each with their own specialty. Client was not able to get a cohesive report that outlined how each digital platform (including analytics and website) interacted, causing the strategy to be disjointed and inconsistent from platform to platform – ultimately duplicating efforts and finding inefficiencies in budget allocation.
Can a state-run entity create a data-backed strategy that can be easily deployed across multiple specialized consultants – with consistent KPIs and an ability to track all progress?
One report and a set strategy for all contractors to review – with the opportunity to review updated KPIs every 6 months to pivot and scale as needed.
Client has brick-and-mortar partnerships with separate digital footprints from their own D2C eCommerce business. Client goal was to find the fastest path to ROI with individual strategies and joint opportunities – complete with targeting and creative mock-ups focusing on increasing revenue with all stakeholders.
Where is the overlapping strategy between two brands with separate backends and different customer bases? What is the most effective strategy that works for a partnership, an online store, and brick-and-mortar locations?
Two separate, easily executable independent and joint identifying actionable initiatives for each point of the customer journey (the funnel). Client was able to prioritize next steps immediately upon report review and retain a trusted Digital Opportunist partner (with no referral fees attached) to execute on said strategies.
A luxury jewelry company had a brick-and-mortar and an online store with two separate sets of digital channels and branding. They were looking for a brief review of all channels to determine the top, easy-to-implement strategies that their small (already stretched) team could do in-house.
Give a company with a strict spending budget, the ability to increase ROI while spending the same amount, just by focusing on top converting channels.
Is it possible for a small team to manage their own marketing confidently and effectively without having a marketing firm on retainer?
Give a company with a strict spending budget, the ability to increase ROI while spending the same amount, just by focusing on top converting channels.
Checklist strategy prioritized by channel and impact included: strategy customized for team abilities, top performing digital channel identified, 5 easy-to-implement suggestions for website optimization, and an email marketing plan.
Key opinion leader in the mental health industry wanted a third party, professional review of current digital assets and suggestions for a rebrand. The rebrand needed to be prioritized by digital channel with an emphasis on specific social channel impacts.
Concrete overview of the current branding strategy across platforms and recommend posting strategy for top-performing digital channels.
Can a data-first marketing agency provide easy-to-execute and understandable reports so that business owners can implement without any additional support/hidden fees/monthly retainers?
Concrete overview of the current branding strategy across platforms and recommend posting strategy for top-performing digital channels.
A prioritized, detailed list of improvements with specific branding and digital channel recommendations that the client was able to confidently implement independently for immediate results.
Multi-region landscape company was paying a very high monthly retainer to a full service agency promising improvements to their website, SEO and paid ads in order to drive lead generation via direct calls for scheduling services. Client did not have any access to their own business website, received auto-dialer calls as leads, had only limited access to agency’s dashboard only showing the good numbers, and wasn’t seeing a matching increase in lead generation or revenue.
Is the retained agency really executing on what was promised or were they omitting poor performing metrics with inflated vanity metrics?
Identified malpractice with the agency such as statistics not being consistently measured, dashboard created specifically to hide negative information or poor performing metrics, and was using dummy accounts to boost metrics, but weren’t able to show conversions. Client was able to terminate the contract immediately and get their website rebuilt with full control and access to their website by a trusted Digital Opportunist partner (with no referral fees attached).