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Apr 4, 2023
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Apr 4, 2023
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Apr 4, 2023
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FOR THE WIN

Client was a state entity that worked with multiple contractors, each with their own specialty. Client was not able to get a cohesive report that outlined how each digital platform (including analytics and website) interacted, causing the strategy to be disjointed and inconsistent from platform to platform – ultimately duplicating efforts and finding inefficiencies in budget allocation.
Can a state-run entity create a data-backed strategy that can be easily deployed across multiple specialized consultants – with consistent KPIs and an ability to track all progress?
One report and a set strategy for all contractors to review – with the opportunity to review updated KPIs every 6 months to pivot and scale as needed.
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